RACHELMENT
Branding & Identity, Packaging Design
RACHELMENT is a woman-founded jewelry store based in
Los Angeles, California. The brand is inspired by the power of personal identity. Showing up as who you are and without simply following trends. The pieces are modern classics, enabling its’ wearers to style them as needed. To reflect this, we used colors such as black and white with gold and silver as accents.
The brand voice is straightforward and clear, with a focus on direct communication. We expressed this ethos through carefully considered imagery, art direction, packaging, and supporting materials.
The goal was to create space for customers to see their own aspirations, ambitions, and dreams reflected in RACHELMENT, achieved by communicating with clarity and simplicity, while allowing the visuals to carry the rest of the message.
Images from official RACHELMENT instagram and website